In last week’s blog we talked about recognizing when is the right time to rebrand. Once you have identified that it’s a good time for your business to make this transition, now it’s time to start thinking about how you will accomplish this. What will your rebranding process look like?
There is a lot involved in the branding process and having someone who is knowledgable lead you through that process can be a big help. If you are unfamiliar with branding, check out one of our older blogs on branding to get a bit more information. Although this article will give you some basic information, please do not hesitate to contact us if you have questions.
In today’s blog, we want to address what makes a good business logo. This could vary slightly based on your industry, but overall the standards for a good logo are the same across the board. Check out these five standards for good logo design:
- Own your brand. Make sure to differentiate your logo so it says something about your business and how you are different than the others.
- Have a purpose and meaning behind every design choice in your logo. Choose colors, fonts, and shapes because they evoke a specific feeling or emotion in your target audience. Avoid using design elements just because they are more attractive to you. This can be a tough one so make sure to gather the opinions of those who have a stake in the end result.
- Be simple enough to be memorable. Be timeless enough that your design keeps up with trends but not so trendy that your design will get lost in six months.
- Be versatile and appropriate for your audience. You want to be attractive to new customers and stay attractive to old ones.
- Avoid all the “extras.” Stay away from distracting elements such as taglines or “inc” or “LLC” in your logo. All of these things are important but can remain separate from the logo. Keep it simple.
Here are some sample logos Prairie Magic Design has created for local businesses:
There is so much involved in a total overhaul of your brand, but usually the logo is one of the first places to start. Hopefully this blog will provide some basics when looking at new options for a redesigned logo.