Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility:
- Focus on your local SEO. Claim your Google My Business page, so that you’ll get more exposure when someone does a local search. Also, include location-specific content and keyword phrases within your website text. Talk about your city/neighborhood on your About page, and include your business address with a map on the Contact Us page. And, be sure to include your full address in the header or footer of the site.
- Get listed in local search directories. Just do a Google search for “local search directories” or “local business directories” to find some of the most widely-used ones. It’s important to make sure your name, address, and phone number is listed consistently across all directories (as well as on your own website).
- Encourage customer reviews. It used to be that a testimonial page on your website was enough to add social proof. But these days, more people are turning to places like Yelp!, Google, and Facebook to read objective reviews about a business (rather than trusting a page of hand-picked testimonials). Here’s a great article that breaks down the differences between these three popular review platforms.
- Maintain an active presence on social media to attract and engage a local audience. Incorporate or share local content, especially if it’s relevant to your business or industry. Include any hashtags related to your city or a specific “shop local” campaign you’ve joined. Make sure to include links to your social media profiles on your website too!
- Try out Google AdWords to move your site up higher in the search engine results pages. Read our recent blog post on AdWords advantages to learn more.
As far as the offline world, you can’t go wrong with some good old-fashioned networking. Consider a membership with the Chamber of Commerce, independent business association, or other professional groups. Building those “real world” relationships can lead to valuable referrals down the line.
Personally, we love working with other Wichita small businesses to create beautiful websites for them. If you’re in need of a new or improved website that will attract more local traffic, let’s sit down over a cup of coffee and chat!