How Graphic Design Helps Communicate Your Message

We can all probably agree that well-executed graphic design ― whether for digital or print ― should be pleasing to the eye. But there’s much more to good graphic design than just looking pretty. At PMD, we’re firm believers that a primary function of graphic design is to facilitate communication. Think about it this way:… Continue reading How Graphic Design Helps Communicate Your Message

Maximize Event Exposure with Effective Design

Trade shows, exhibitions, expos… Whatever you call them, these types of events can bring big potential for your business. They offer the opportunity for valuable face-to-face interaction with a captive audience of potential customers. In fact, many trade shows have an admission charge just to get in, so you know the attendees really want to… Continue reading Maximize Event Exposure with Effective Design

Holiday Promotions for Small Business Success

We’re not sure how it happened either, but the holidays are all of a sudden upon us once again. Between decorating, hosting the family get-togethers, and Christmas shopping, there’s a lot to think about. And for small business owners, the holiday to-do list is even longer! Are you hosting an open house at your store?… Continue reading Holiday Promotions for Small Business Success

Attract more local traffic to your small business

Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility:  Focus on your local SEO.… Continue reading Attract more local traffic to your small business

Print and Digital Marketing: Stronger Together

We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together

5 Website Design Tips for a Service-Based Business

In our previous blog, we gave a few pointers on website design for product-based businesses. But what if your business provides a service―such as a salon, a daycare, or an accounting firm? It’s still just as critical to have an online presence, but there are differences in the approach to the design and features. Take… Continue reading 5 Website Design Tips for a Service-Based Business