People don’t often think about hosting an event to market their business, but this is actually a great way to make connections. Depending on what your business is, you may have to be clever about the kind of event you host. For example, if you own a bakery, you wouldn’t want to teach a baking class, but maybe you could host a class on party planning. If you sell pools and spas, maybe you could host an Open House with light hors d’oeuvres so people could see your inventory. And if you’re a hair salon, maybe you could host an event showcasing some holiday hair, makeup and fashion trends.
The bottomline of hosting an event is trying to make new connections…especially with prospective clients. And if you can incentivize existing customers to bring in new customers, that’s even better. Maybe the existing clients get a discount or are entered in a raffle to win something for every new person they bring with them to the event. There are lots of ways to motivate customers to bring in new ones!
In planning an event, really put some time into thinking about how to get new people to your party or class, etc. You might find that putting a little extra effort and dollars into a small event has more payback then spending hours making cold calls or some of your current advertising.
If you’re going to host your own event, here are 5 things to remember:
1. You can never plan enough. Marketing. Logistics. Entertainment. Swag. Food. Timeline. PLAN AHEAD!
2. Use snail mail! A nice invitation received in the mail has a much better chance of being seen than an e-vite.
3. If you want your event to succeed, spend the money necessary to DO IT RIGHT. This is not the place to skimp.
4. Find your hook. What appeals the most to your target audience? Now, how can you use it?
5. Gather contact information from those who attended. You want to make sure you have a way to follow-up later.
Some people can be intimidated by the idea of planning an event. The list above is very small compared to the number of things that actually need to happen when planning an event. There is definitely a lot to do and think about, but it can have big returns when done right. If you’re not confident in your event planning skills or would at least like someone to sit and chat with about how to get the process started, call us. We’re happy to help with any and all parts of your event planning needs!