We’ve mentioned in previous posts that prospective clients have called us and asked, “I am looking at rebranding. How much will it cost to have you redesign my logo?” This is always a tough question to answer for several reasons. The biggest issue, however, is that rebranding and logo redesign are not necessarily the same thing.… Continue reading When “Rebranding” is NOT the Right Answer…
Logos. They’re obviously important. Did you know some businesses get started without one? It’s not the wisest decision, but sometimes when a hobby or side gig grows organically and forming a business is the natural next step, it can, on occasion happen that the logo comes later in the process. If you plan to do any… Continue reading Taking the Next Step: What Comes First the Logo or the Company?
In the marketing world, many people use the words ‘brand’ and ‘identity’ interchangeably. Even the best of the best in marketing do this on occasion, but is there actually a difference? Yes. This blog will be the first in a series of blogs titled, “Taking the Next Step.” If you’re not having success in your… Continue reading Taking the Next Step: Brand vs. Identity
“Print will be dead soon.” “You need to go paperless.” “Are you still using a printer?” We’ve all heard something like this at least once, but should you really stop printing marketing materials? Definitely not. The world of print is far from dead. In fact, it still serves an important role in marketing. While it is great… Continue reading Gone are the days of print…NOT!
Today I met someone who is starting a new business. They wanted to know when – in the business planning process – is the right time to start thinking about marketing. The short answer is “right away.” Your marketing is going to be the driver of so many things so the sooner you get started… Continue reading The New Entrepreneur
Are you thinking about contracting someone like a graphic designer, web developer, or content expert for a project? If so, make sure you know your budget upfront before you start calling around and here’s why… Most business owners are reluctant to share their budget with a prospective contractor. We completely understand this. What entrepreneur wouldn’t… Continue reading Know Your Budget (And a Special Offer for 2016)