Trade shows, exhibitions, expos… Whatever you call them, these types of events can bring big potential for your business. They offer the opportunity for valuable face-to-face interaction with a captive audience of potential customers. In fact, many trade shows have an admission charge just to get in, so you know the attendees really want to… Continue reading Maximize Event Exposure with Effective Design
We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together
There’s a lot to look forward to in website design this year―one of those being the prominence of bold and beautiful typography. Typography and branding are becoming more closely connected than ever―just think of how many major company logos you can recognize based on the typeface alone! Instagram, Pinterest, and eBay are just a few that… Continue reading Typography Shines in Web Design
We’ve mentioned in previous posts that prospective clients have called us and asked, “I am looking at rebranding. How much will it cost to have you redesign my logo?” This is always a tough question to answer for several reasons. The biggest issue, however, is that rebranding and logo redesign are not necessarily the same thing.… Continue reading When “Rebranding” is NOT the Right Answer…
Logos. They’re obviously important. Did you know some businesses get started without one? It’s not the wisest decision, but sometimes when a hobby or side gig grows organically and forming a business is the natural next step, it can, on occasion happen that the logo comes later in the process. If you plan to do any… Continue reading Taking the Next Step: What Comes First the Logo or the Company?
In the marketing world, many people use the words ‘brand’ and ‘identity’ interchangeably. Even the best of the best in marketing do this on occasion, but is there actually a difference? Yes. This blog will be the first in a series of blogs titled, “Taking the Next Step.” If you’re not having success in your… Continue reading Taking the Next Step: Brand vs. Identity