Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility: Focus on your local SEO.… Continue reading Attract more local traffic to your small business
We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together
Think about the last time you were looking for a particular product or service. It probably went something like this: you opened your web browser, went to Google, entered in a few keywords, and hit “Search.” If so, you’re just like millions of other people who use this larger-than-life search engine on a daily basis.… Continue reading The ABC’s of Google AdWords
Long gone are the days of getting your message across by simply running a newspaper ad or sending out a single email to your list. Now, there are dozens of touchpoints where a consumer interacts with your business. That’s why so many brands are turning to integrated marketing campaigns, which include any combination of print/broadcast advertising,… Continue reading Why Your Integrated Marketing Campaign Needs Good Graphic Design
“Print will be dead soon.” “You need to go paperless.” “Are you still using a printer?” We’ve all heard something like this at least once, but should you really stop printing marketing materials? Definitely not. The world of print is far from dead. In fact, it still serves an important role in marketing. While it is great… Continue reading Gone are the days of print…NOT!
We do love WordPress. We often recommend it to our customers. This is not to say we always suggest WordPress, but nine times out of ten, this platform just makes the most sense as we feel it is very versatile. Our customers often want to know what makes WordPress the right solution for them. Our… Continue reading Why We’re Lovin’ WordPress