How Graphic Design Helps Communicate Your Message

We can all probably agree that well-executed graphic design ― whether for digital or print ― should be pleasing to the eye. But there’s much more to good graphic design than just looking pretty. At PMD, we’re firm believers that a primary function of graphic design is to facilitate communication. Think about it this way:… Continue reading How Graphic Design Helps Communicate Your Message

Looking Ahead: 2017 Web Design Trends

As another year comes to a close, we find ourselves looking ahead to what the next year will bring in the world of web design trends. And really, sometimes these aren’t even so much “trends” that come and go, but rather the continuing evolution of websites and the user experience. Here are a few things… Continue reading Looking Ahead: 2017 Web Design Trends

Maximize Event Exposure with Effective Design

Trade shows, exhibitions, expos… Whatever you call them, these types of events can bring big potential for your business. They offer the opportunity for valuable face-to-face interaction with a captive audience of potential customers. In fact, many trade shows have an admission charge just to get in, so you know the attendees really want to… Continue reading Maximize Event Exposure with Effective Design

Holiday Promotions for Small Business Success

We’re not sure how it happened either, but the holidays are all of a sudden upon us once again. Between decorating, hosting the family get-togethers, and Christmas shopping, there’s a lot to think about. And for small business owners, the holiday to-do list is even longer! Are you hosting an open house at your store?… Continue reading Holiday Promotions for Small Business Success

Print and Digital Marketing: Stronger Together

We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together

Why Your Integrated Marketing Campaign Needs Good Graphic Design

Long gone are the days of getting your message across by simply running a newspaper ad or sending out a single email to your list. Now, there are dozens of touchpoints where a consumer interacts with your business. That’s why so many brands are turning to integrated marketing campaigns, which include any combination of print/broadcast advertising,… Continue reading Why Your Integrated Marketing Campaign Needs Good Graphic Design