Typography Shines in Web Design

There’s a lot to look forward to in website design this year―one of those being the prominence of bold and beautiful typography. Typography and branding are becoming more closely connected than ever―just think of how many major company logos you can recognize based on the typeface alone! Instagram, Pinterest, and eBay are just a few that… Continue reading Typography Shines in Web Design

When “Rebranding” is NOT the Right Answer…

We’ve mentioned in previous posts that prospective clients have called us and asked, “I am looking at rebranding. How much will it cost to have you redesign my logo?” This is always a tough question to answer for several reasons. The biggest issue, however, is that rebranding and logo redesign are not necessarily the same thing.… Continue reading When “Rebranding” is NOT the Right Answer…

Taking the Next Step: What Comes First the Logo or the Company?

Logos. They’re obviously important. Did you know some businesses get started without one? It’s not the wisest decision, but sometimes when a hobby or side gig grows organically and forming a business is the natural next step, it can, on occasion happen that the logo comes later in the process. If you plan to do any… Continue reading Taking the Next Step: What Comes First the Logo or the Company?

10 Unusual Marketing Ideas

Because logos printed on notepads and van wraps are overdone…it’s time to start thinking in a totally new direction. Hopefully this list will get you started: 1. Partner with an unlikely but visible independent business in your community. 2. Give away an unusual promo item that might be more likely to be photographed and published… Continue reading 10 Unusual Marketing Ideas

The Importance of Good Business Card Design

The Business Card. Some people might think it’s old fashioned, but we’re here to tell you, the business card will never go out of style when it comes to your marketing. The only thing old about it can be a tired design, but having a memorable business card can actually be an integral part to… Continue reading The Importance of Good Business Card Design

Seven Serious Sins of Graphic Design

The Seven Serious Sins of Graphic Design We are constantly being tempted, lured, and over-stimulated with design. Whether it’s commercials, magazines, books, brochures, business cards, Websites, or even product packaging; design is literally ALL around us. Some of it is good. REALLY. GOOD. DESIGN.  And most of it…well…to be nice, let’s just say, it’s not… Continue reading Seven Serious Sins of Graphic Design