The New Entrepreneur

Today I met someone who is starting a new business. They wanted to know when – in the business planning process – is the right time to start thinking about marketing. The short answer is “right away.” Your marketing is going to be the driver of so many things so the sooner you get started… Continue reading The New Entrepreneur

Know Your Budget (And a Special Offer for 2016)

Pie chart on a stock chart with a budget

Are you thinking about contracting someone like a graphic designer, web developer, or content expert for a project? If so, make sure you know your budget upfront before you start calling around and here’s why… Most business owners are reluctant to share their budget with a prospective contractor. We completely understand this. What entrepreneur wouldn’t… Continue reading Know Your Budget (And a Special Offer for 2016)

Telling your Brand’s Story Through Content Marketing

First things first…let us explain a little about content marketing. Content marketing is the practice of creating and sharing media (media being photos, videos, words, illustrations, etc.) and publishing that content (on a blog, Web site, magazine, newsletter, brochure, etc.) to gain or retain customers. The most successful content marketing strategies are those that carefully craft a brand’s… Continue reading Telling your Brand’s Story Through Content Marketing

Market Research for the Small Business Owner

Do you know and understand why your existing customers buy from/work with you? If you know the answer to this, you’re probably already using that information to your advantage so you can find more customers! If you don’t, we have some ideas here for you about conducting marketing research for your small business. First, some… Continue reading Market Research for the Small Business Owner

Marketing Planning Made Easy

Does your business have a marketing plan? If you answered that honestly, more than likely the answer was no. And if you do have a marketing plan, KUDOS! You are among the elite! So many businesses (big AND small) don’t have a marketing plan, and when we ask why, we get two common answers: they… Continue reading Marketing Planning Made Easy