How Graphic Design Helps Communicate Your Message

We can all probably agree that well-executed graphic design ― whether for digital or print ― should be pleasing to the eye. But there’s much more to good graphic design than just looking pretty. At PMD, we’re firm believers that a primary function of graphic design is to facilitate communication. Think about it this way:… Continue reading How Graphic Design Helps Communicate Your Message

Maximize Event Exposure with Effective Design

Trade shows, exhibitions, expos… Whatever you call them, these types of events can bring big potential for your business. They offer the opportunity for valuable face-to-face interaction with a captive audience of potential customers. In fact, many trade shows have an admission charge just to get in, so you know the attendees really want to… Continue reading Maximize Event Exposure with Effective Design

Holiday Promotions for Small Business Success

We’re not sure how it happened either, but the holidays are all of a sudden upon us once again. Between decorating, hosting the family get-togethers, and Christmas shopping, there’s a lot to think about. And for small business owners, the holiday to-do list is even longer! Are you hosting an open house at your store?… Continue reading Holiday Promotions for Small Business Success

Attract more local traffic to your small business

Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility:  Focus on your local SEO.… Continue reading Attract more local traffic to your small business

Why Your Integrated Marketing Campaign Needs Good Graphic Design

Long gone are the days of getting your message across by simply running a newspaper ad or sending out a single email to your list. Now, there are dozens of touchpoints where a consumer interacts with your business. That’s why so many brands are turning to integrated marketing campaigns, which include any combination of print/broadcast advertising,… Continue reading Why Your Integrated Marketing Campaign Needs Good Graphic Design

3 Ways to Stretch Your Marketing Dollars

Marketing budgets―especially for small businesses―can be pretty tight or even nonexistent. (We’re a small business too, so we get it!) Luckily, there are so many ways to maximize your marketing dollars. Today, we’re just going to focus on three things in particular that will help you get more bang for your buck.  Know how to… Continue reading 3 Ways to Stretch Your Marketing Dollars