Marketing budgets―especially for small businesses―can be pretty tight or even nonexistent. (We’re a small business too, so we get it!) Luckily, there are so many ways to maximize your marketing dollars. Today, we’re just going to focus on three things in particular that will help you get more bang for your buck.
Know how to reach your prospects.
Are your target customers social media savvy? Do they spend their time scrolling through Facebook, Twitter, or Instagram? Maybe they’re corporate professionals who use LinkedIn regularly. Once you know who and where your prospects are, that’s where you should focus your resources and your time. (Remember, even if the social media is free, your time is not!)
Don’t neglect that all-important email list either. Your list includes people who have willingly opted in to get updates from you. It’s a captive audience―take advantage of it! Some email services, such as MailChimp, even allow you to sign up a free subscription. While there are limitations with this, it can be a good option if you’re just starting out with a small list. Don’t have an email list or need help designing your newsletters? Give us a call.
Get more mileage out of your content.
Don’t be afraid to recycle quality content across different channels. It’s not being lazy, it’s being smart! You’ll catch the people who missed it the first time around, as well as new followers you’ve gained since then. Just make sure the content is still relevant or “evergreen.” For example:
- Give a blog post new life in a future e-newsletter. Or, use snippets from a blog post in your social media posts.
- Re-package facts or data you’ve previously published into a visually appealing infographic that’s more likely to be shared.
- Turn a webinar you hosted into a YouTube video. It will have a longer shelf life, plus it will likely draw new visitors to your site.
- Don’t forget about great graphics and photos. You can even resurrect old photos to create fun “Throwback Thursday” or “Flashback Friday “posts that increase engagement.
Invest in your website.
Okay, this is one area where you really can’t afford to settle. (And we’re not just saying that because we do website design.) Your online presence should be the foundation of your marketing! Think about it. Where do you go when you want to find out more about a business? Yep… their website.
That said, your site doesn’t have to have all the fancy bells and whistles to be effective. Start with the basics: a well-designed framework, SEO-friendly content, and high-quality visuals. One reason we love working with WordPress is the huge selection of templates that are customizable to each client’s needs. Bottom line? An up-front investment in a good website design will keep your valuable marketing dollars working for you down the road.
What are some things you’ve done to make the most of your marketing budget? Share in the comments below―we’d love to hear from you!