Attract more local traffic to your small business

Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility:  Focus on your local SEO.… Continue reading Attract more local traffic to your small business

Print and Digital Marketing: Stronger Together

We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together

5 Website Design Tips for a Service-Based Business

In our previous blog, we gave a few pointers on website design for product-based businesses. But what if your business provides a service―such as a salon, a daycare, or an accounting firm? It’s still just as critical to have an online presence, but there are differences in the approach to the design and features. Take… Continue reading 5 Website Design Tips for a Service-Based Business

5 Website Design Tips for a Product-Based Business

No matter what kind of business you have, your website’s first impression must have a positive impact on visitors. Overall, it should have a clean, professional, and updated appearance. These are all things you probably know by now! So in this blog post, we’re going to take a closer look at website design specifically for… Continue reading 5 Website Design Tips for a Product-Based Business

The ABC’s of Google AdWords

Think about the last time you were looking for a particular product or service. It probably went something like this: you opened your web browser, went to Google, entered in a few keywords, and hit “Search.” If so, you’re just like millions of other people who use this larger-than-life search engine on a daily basis.… Continue reading The ABC’s of Google AdWords

Why Your Integrated Marketing Campaign Needs Good Graphic Design

Long gone are the days of getting your message across by simply running a newspaper ad or sending out a single email to your list. Now, there are dozens of touchpoints where a consumer interacts with your business. That’s why so many brands are turning to integrated marketing campaigns, which include any combination of print/broadcast advertising,… Continue reading Why Your Integrated Marketing Campaign Needs Good Graphic Design