We can all probably agree that well-executed graphic design ― whether for digital or print ― should be pleasing to the eye. But there’s much more to good graphic design than just looking pretty. At PMD, we’re firm believers that a primary function of graphic design is to facilitate communication. Think about it this way:… Continue reading How Graphic Design Helps Communicate Your Message
We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together
“Print will be dead soon.” “You need to go paperless.” “Are you still using a printer?” We’ve all heard something like this at least once, but should you really stop printing marketing materials? Definitely not. The world of print is far from dead. In fact, it still serves an important role in marketing. While it is great… Continue reading Gone are the days of print…NOT!