We’re not sure how it happened either, but the holidays are all of a sudden upon us once again. Between decorating, hosting the family get-togethers, and Christmas shopping, there’s a lot to think about. And for small business owners, the holiday to-do list is even longer! Are you hosting an open house at your store?… Continue reading Holiday Promotions for Small Business Success
Many small business establishments―especially those who don’t engage in online retailing―depend on sales from customers in their own backyard. If you’re one of them, how can you make sure you’re driving more local traffic to your website and your brick-and-mortar store? Here are some tips for improving your local visibility: Focus on your local SEO.… Continue reading Attract more local traffic to your small business
We’ve said it before, and we’ll say it again: Print is not dead. Has digital marketing exploded? Yes. Should your business have a website to reach more potential customers? Absolutely. But online marketing has not replaced traditional print marketing! Rather, the two should be used in tandem to reinforce your brand and get your message… Continue reading Print and Digital Marketing: Stronger Together
In addition to a website, having a social media presence has practically become an expectation for any business, large or small. And just as important as the written content is the visual appearance of your profiles. Today, we’re just going to focus on the part of your social media profile that creates the first impression: cover… Continue reading Social Media Images: Covering the Basics
“Print will be dead soon.” “You need to go paperless.” “Are you still using a printer?” We’ve all heard something like this at least once, but should you really stop printing marketing materials? Definitely not. The world of print is far from dead. In fact, it still serves an important role in marketing. While it is great… Continue reading Gone are the days of print…NOT!
Some of our recent blogs about Websites being a central component to a business have sparked some conversation and questions about if this applies to non-profits. We have received questions like, “do you offer discounts to non-profits?” We have received comments like, “Well, we are not sure if spending money on a Website is the… Continue reading Every Nonprofit Needs a Website…