Looking Ahead: 2017 Web Design Trends

As another year comes to a close, we find ourselves looking ahead to what the next year will bring in the world of web design trends. And really, sometimes these aren’t even so much “trends” that come and go, but rather the continuing evolution of websites and the user experience. Here are a few things… Continue reading Looking Ahead: 2017 Web Design Trends

Personalizing the Online Experience

If you’ve used Amazon, Netflix, Pandora, or Facebook, then you’re already familiar with website personalization. These are just a few of the many websites and apps that display specific content based on your interests, search history, location, and other factors. Think you have to be a major brand with a behemoth budget to integrate personalization… Continue reading Personalizing the Online Experience

E-Commerce Website Essentials: The Six S’s

Have you ever been shopping on a website and decided to click away or cancel your purchase because something just felt… off?  Maybe the product photos were fuzzy. Maybe the checkout process was too confusing. Maybe you didn’t see any “secure” or “verified” logos on the shopping cart page. Whatever the case, this scenario happens… Continue reading E-Commerce Website Essentials: The Six S’s

Capture More Leads With a Customer-centric Web Design

We’re going to play a little pretend today.  Start by closing your eyes and envisioning yourself in your favorite store. What do you like most about it? The displays? The lighting? The friendly associates? There are just certain things a brick-and-mortar store can offer to enhance the entire customer experience: attractive merchandising, a well-planned layout,… Continue reading Capture More Leads With a Customer-centric Web Design

Typography Shines in Web Design

There’s a lot to look forward to in website design this year―one of those being the prominence of bold and beautiful typography. Typography and branding are becoming more closely connected than ever―just think of how many major company logos you can recognize based on the typeface alone! Instagram, Pinterest, and eBay are just a few that… Continue reading Typography Shines in Web Design

Maximize Your Impact with a Minimalist Website Design

 “Everything in moderation.”  “Less is more.” We’ve all heard these phrases before and they’re applicable in many areas, including one of the 2016 trends we discussed last month―minimalist website design. One of the dictionary definitions of minimalism is actually very fitting when it comes to website design: “design or style in which the simplest and fewest… Continue reading Maximize Your Impact with a Minimalist Website Design